To improve the impression share of the Ads, your Ads should appear in many places. Here in this article lets see the ways to improve the impression share of the Google Adwords. When your motive is to get more reach for your business rather than getting clicks, you should focus on increasing the impression share of your Ads.
Let’s see some ways to increase the impression share in the Google Adwords,
- Increase your campaign budget
- Increase your bid
- Decrease regional targets
- Re-adjust your budget
- Improve your quality
Increase your campaign budget:
Budget plays the vital role in determining the impressions of the Ads. When you have a low impression, simply increase the budget to improve the impression share of your Ads in the Google Search. More budget will help you in getting more impressions to the Ads.
Increase your bid:
Raising your bid can improve the likelihood that your ad will show for a given ad auction. For the low bids, your Ads may be shown only when the competitor bids lower than you. Increasing the bid amount will help you in getting more impressions for your Ads.
Decrease regional targets:
If you decrease your regional budgets, then you can see the increase in the impression share. Also, note that decreasing the regional targets will reduce the number of the potential impressions available for you.
Readjust your budget:
If you increase the regional target then you will see the reduction in the impression share, to avoid this, consider re-adjusting your budget so that it’ll cover the costs of your new campaign settings.
Thus these are some the simple tips by which you can increase the impression share. Impressions are the number of times that your business Ad is visible to the users in the search results. The more the number of impressions, then there will be more possibility of getting clicks for your Ad.
As a business people, you can get more leads for your business by investing in the Google Adwords. On comparing to the traditional marketing strategies, Google Adwords will help you in getting more leads for your business. For your business, you can avail the PPC Services from the best Adwords expert or you can avail services from the best digital marketing agency in the city to get more conversions for your business.