Google Adwords or Google pay per click (PPC) is the internet marketing platform developed by Google to help the business people to target the potential audience based on several factors like age, gender, location, etc. Using Google pay per click service business people can able to reach out to the customers in the quick period of time. Business people need to pay for Google only if the user clicks on the ad. The Google ads are displayed below the Google search bar. Using Google PPC business people can get more conversions.
The quality score determines how much the ads keywords are relevant to the text of the ad and the term that the searchers use. The higher the quality score of the ad, then lower is the cost per click (CPC). The cost per click is the amount spent on when the user clicks on the ad. Maintaining good quality score will reduce the cost per click of the ad.
Creating Ad Groups:
An ad group contains one or more ads in it. The ads in the ad group will share a set of targetted keywords for which they will show the relevant ads. It is important to create separate ad groups for the variation of every product you sell or services you offer. The bid rate indicates the cost per click of the ad when the user clicks on it. The quality score will have the great impact on cost per click of the ad.
Examining the performance of the ads:
Monitoring the ads performance will help the business people in allocating the budget for the ads. For example, the ads with the fewer number of conversions can be allocated with the low budget when compared to the ads with many conversions. By tracking the performance of the ads, the bid rates should be adjusted by the business people in order to get more quality conversions.
Creating a good landing page:
The landing page is the web page to which the user is directed when they click on the Google ads. The landing page should contain all the quality content that the user is looking for. The landing page should also be mobile friendly, as in recent times the online presence through mobile phones is drastically increased. The landing page should be designed in a manner that user should get converted upon landing there for the first time.
The Google PPC is the internet marketing technique through which the business people can target the customers in the particular location at the particular time based on age, gender as well. Every emerging business crews should focus on Google PPC to target the potential customers to succeed in the competitive business world. As the online presence of the customers is increasing day by day, the business people should focus on targetting the audience in online mediums like search engines, social media’s. etc. Digital marketing helps the business people to drive more customers to their business from online mediums.